CokeSpeak: "A sophisticated form of language, containing half-truths dissembled as common sense. Its objective is to deceive the listener, usually for profit".

Getting Started with CokeSpeak

To persuade you something is true, when it actually isn’t true at all, I have to achieve just two things: I have to conceal the real truth, so that you don’t see or recognise it. I have to make you believe in a comfortable alternate reality, where my deception appears as near to an acceptable ‘common sense truth’ as possible. To make the point, here is a fine example of CokeSpeak: The … [Read more...]

A Truism is a Truism …

... and a Calorie is a Calorie, for that matter. I mean, is the Pope catholic? No-one can possibly disagree, and therein lies the power of the truism. A truism is, you see, a statement which is "true" by virtue of nothing more than its' own grammatical structure. But truisms can be much more than meaningless trivia, in the right hands. Or should I say the wrong hands. Let me explain. Generally … [Read more...]