CokeSpeak: "A sophisticated form of language, containing half-truths dissembled as common sense. Its objective is to deceive the listener, usually for profit".

Foods shouldn’t be considered ‘good’ or ‘bad,’ experts say

Alice says: Just the news I've been waiting to hear, and its from 'experts' too so it must be true! Originally from : Think that piece of chocolate cake is "bad," but the spinach is "good?" The bacon is "naughty" but the tomato "just dandy?" You may be surprised to learn the idea of good and … [Read more...]

Getting Started with CokeSpeak

To persuade you something is true, when it actually isn’t true at all, I have to achieve just two things: I have to conceal the real truth, so that you don’t see or recognise it. I have to make you believe in a comfortable alternate reality, where my deception appears as near to an acceptable ‘common sense truth’ as possible. To make the point, here is a fine example of CokeSpeak: The … [Read more...]

Top Ten CokeSpeak Crooked Arguments

... and how to fight back! (Key: The terms in italics, (so what?) and (specify...) are fully discussed here )  1 - Independent experts (often unnamed) agree with me (so what?), or disagree with you (so what?) Alice’s remedy: Show as irrelevant to the actual issue. Who are these experts? Are they in fact independent? What did they actually say? (may need some detective work!). Also ignores … [Read more...]

Crooked Arguments

It's Only Common-Sense ... The central objective of the crooked argument phase is to make clear that the CokeSpeaker is talking obvious common sense. He is ‘everyman’, on the Clapham Omnibus. And this is the first clue that a CokeSpeaker is operating – the attempt to apply a common sense, seemingly straightforward justification to a complex scientific issue. (Hint: all scientific issues are … [Read more...]