CokeSpeak: "A sophisticated form of language, containing half-truths dissembled as common sense. Its objective is to deceive the listener, usually for profit".

Getting Started with CokeSpeak

To persuade you something is true, when it actually isn’t true at all, I have to achieve just two things: I have to conceal the real truth, so that you don’t see or recognise it. I have to make you believe in a comfortable alternate reality, where my deception appears as near to an acceptable ‘common sense truth’ as possible. To make the point, here is a fine example of CokeSpeak: The … [Read more...]

Top Ten CokeSpeak Crooked Arguments

... and how to fight back! (Key: The terms in italics, (so what?) and (specify...) are fully discussed here )  1 - Independent experts (often unnamed) agree with me (so what?), or disagree with you (so what?) Alice’s remedy: Show as irrelevant to the actual issue. Who are these experts? Are they in fact independent? What did they actually say? (may need some detective work!). Also ignores … [Read more...]

Crooked Arguments

It's Only Common-Sense ... The central objective of the crooked argument phase is to make clear that the CokeSpeaker is talking obvious common sense. He is ‘everyman’, on the Clapham Omnibus. And this is the first clue that a CokeSpeaker is operating – the attempt to apply a common sense, seemingly straightforward justification to a complex scientific issue. (Hint: all scientific issues are … [Read more...]

Mogadon words

 Just relax for a moment ... Slip into silent slumber, sail on a silver mist Slowly and surely your senses will cease to resist Trust in me, just in me Shut your eyes ... and trust in me (Kaa, The Jungle Book)   Most of us recognise the mesmeric power of these lines, crooned with a sibilant lisp over an hypnotic melody. The seductive invitation is (almost) irresistable, but why … [Read more...]

A Truism is a Truism …

... and a Calorie is a Calorie, for that matter. I mean, is the Pope catholic? No-one can possibly disagree, and therein lies the power of the truism. A truism is, you see, a statement which is "true" by virtue of nothing more than its' own grammatical structure. But truisms can be much more than meaningless trivia, in the right hands. Or should I say the wrong hands. Let me explain. Generally … [Read more...]

CokeSpeak MindMap

Bringing it all together ... Click to display the full-size mind map as a downloadable PDF in a new window. … [Read more...]