CokeSpeak: "A sophisticated form of language, containing half-truths dissembled as common sense. Its objective is to deceive the listener, usually for profit".

A Truism is a Truism …

... and a Calorie is a Calorie, for that matter. I mean, is the Pope catholic? No-one can possibly disagree, and therein lies the power of the truism. A truism is, you see, a statement which is "true" by virtue of nothing more than its' own grammatical structure. But truisms can be much more than meaningless trivia, in the right hands. Or should I say the wrong hands. Let me explain. Generally … [Read more...]