CokeSpeak: "A sophisticated form of language, containing half-truths dissembled as common sense. Its objective is to deceive the listener, usually for profit".

Denialism, Public Health and CokeSpeak



The strategy, tactics and language of corporate denialism

Alice and the Cheshire Cat were thrilled to be invited to present a workshop on CokeSpeak at the Annual Public Health Registrars Conference in London this week. It was such fun! The aim was to teach public health registrars how to recognise the language and strategies of corporate denialism and how to resist.

The public health registrars were a clever lot and got it straight away. They particularly liked this short video about how dodgy brands always like to be associated with health…

What cigarettes do you smoke, Doctor?

… but answer came there none!

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