CokeSpeak: "A sophisticated form of language, containing half-truths dissembled as common sense. Its objective is to deceive the listener, usually for profit".

Sugar Tax and Truth Decay

Alice has been carefully reading the raft of press releases issued by the soft drinks industry and their PR machinery, responding to the recently announced Sugar Tax. All the industry players claim compassionate concern for the cost impact on consumers, which is nice of course, but Alice's attention was drawn to the following quote by Jon Woods, the general manager of Coca-Cola UK & Ireland, … [Read more...]

The Lie in the Sky

Alice was delighted to read that the BDA (British Dietetic Association) has just discovered that excessive consumption of sugar is a major public health risk. According to the Guardian newspaper, a further 60 organisations now support the introduction of a UK sugar tax: "Damage to children's health should be a major concern" according to Dr John Middleton, vice president for health policy at the … [Read more...]

Denialism, Public Health and CokeSpeak

The strategy, tactics and language of corporate denialism Alice and the Cheshire Cat were thrilled to be invited to present a workshop on CokeSpeak at the Annual Public Health Registrars Conference in London this week. It was such fun! The aim was to teach public health registrars how to recognise the language and strategies of corporate denialism and how to resist. The public health registrars … [Read more...]

Denialism and the tactics of S.L.E.A.Z.E.

Alice was delighted to receive a postcard from Professor Simon Capewell, Chair of Clinical Epidemiology at the University of Liverpool. The Professor and many other academics are increasingly agitated by the impact of corporate 'Denialism' on public health, airing their concerns in august publications such as the BMJ. (1) Rather bravely, Prof Capewell is also an expert advisor to the recently … [Read more...]

Quack Quack

Feeding junk food to wild ducks is, unsurprisingly, not a great idea. Refined white bread is particularly damaging to almost all wildlife, so much so, that experts from the RSPB and Wildfowl & Wetlands Trust (WWT) have now warned the public to be mindful of how they feed the birds, advising them to swap "harmful white bread" for nutritious grains. How public-spirited it is, therefore, … [Read more...]

Killing Me Softly With Your Words

Alice's CokeSpeaker of the Week award goes out to Gavin Partington, Director General of the BSDA - The British Soft Drinks Association - for his latest PR effort. Responding to the conclusion of the Diabetologia study (1) that drinking one 12-ounce sugar-sweetened soft drink per day can increase the risk of type 2 diabetes by 22 percent, Partington explained: "It is well-known that diabetes … [Read more...]

‘Bad Science’ on soft drinks a fact of life: Coca-Cola Enterprises CEO

 Alice asks: Do I take this quote as an admission of guilt? Originally from : http://www.foodanddrinkeurope.com/Products-Marketing/Bad-science-on-soft-drinks-a-fact-of-life-Coca-Cola-Enterprises-CEO Coca-Cola Enterprises (CCE) CEO John Brock has taken a sideswipe at detractors of soft drink ingredients who he claims base negative comments on ‘bad science or no science’. “Are there any new … [Read more...]

Foods shouldn’t be considered ‘good’ or ‘bad,’ experts say

Alice says: Just the news I've been waiting to hear, and its from 'experts' too so it must be true! Originally from : http://www.lowellsun.com/lifestyles/ci_22850796/foods-shouldnt-be-considered-good-or-bad-experts Think that piece of chocolate cake is "bad," but the spinach is "good?" The bacon is "naughty" but the tomato "just dandy?" You may be surprised to learn the idea of good and … [Read more...]