CokeSpeak: "A sophisticated form of language, containing half-truths dissembled as common sense. Its objective is to deceive the listener, usually for profit".

Crooked Arguments

It's Only Common-Sense ... The central objective of the crooked argument phase is to make clear that the CokeSpeaker is talking obvious common sense. He is ‘everyman’, on the Clapham Omnibus. And this is the first clue that a CokeSpeaker is operating – the attempt to apply a common sense, seemingly straightforward justification to a complex scientific issue. (Hint: all scientific issues are … [Read more...]

Mogadon words

 Just relax for a moment ... Slip into silent slumber, sail on a silver mist Slowly and surely your senses will cease to resist Trust in me, just in me Shut your eyes ... and trust in me (Kaa, The Jungle Book)   Most of us recognise the mesmeric power of these lines, crooned with a sibilant lisp over an hypnotic melody. The seductive invitation is (almost) irresistable, but why … [Read more...]

A Truism is a Truism …

... and a Calorie is a Calorie, for that matter. I mean, is the Pope catholic? No-one can possibly disagree, and therein lies the power of the truism. A truism is, you see, a statement which is "true" by virtue of nothing more than its' own grammatical structure. But truisms can be much more than meaningless trivia, in the right hands. Or should I say the wrong hands. Let me explain. Generally … [Read more...]

Deny, Delay, Confuse or Part-pay.

Peter Clyne's (1927 - 1987) seminal work 'How Not to Pay Your Debts (a handbook for scoundrels)'  explains how debtors - including himself as it happens - use these tactics in an endless recurring sequence to avoid having to pay-up. A simple example: Denial: 'I never borrowed the £500' (in fact you borrowed £550) Delay: 'I'll pay you something soon' (in fact, you won't) Confusion: … [Read more...]