CokeSpeak: "A sophisticated form of language, containing half-truths dissembled as common sense. Its objective is to deceive the listener, usually for profit".

‘Bad Science’ on soft drinks a fact of life: Coca-Cola Enterprises CEO

 
‘Bad Science’ on soft drinks a fact of life: Coca-Cola Enterprises CEO

 Alice asks: Do I take this quote as an admission of guilt?

Bad-science-on-soft-drinks-a-fact-of-life-Coca-Cola-Enterprises-CEO_dnm_homepage

Picture copyright Coca-Cola Enterprises

Originally from : http://www.foodanddrinkeurope.com/Products-Marketing/Bad-science-on-soft-drinks-a-fact-of-life-Coca-Cola-Enterprises-CEO

Coca-Cola Enterprises (CCE) CEO John Brock has taken a sideswipe at detractors of soft drink ingredients who he claims base negative comments on ‘bad science or no science’.

“Are there any new particular trends? We’d say ‘No’,” Brock replied. “We recognize there are issues out there, people who are detractors, people in the ingredients area who love to use bad science or no science at all and talk about some of our ingredients.

“We recognize that’s a fact of life, and we’ve got to play with it. It’s not getting any worse. I think it’s just an issue that’s out there that we have to deal with.

 

Alices’s verdict: So ALL the science that challenges Coca Cola is dismissed by Brock as being, simply, “bad”. And presumably ALL Coca Cola’s own sponsored research is … wait for it … “good”?